At the end of last year, The X Factor peaked at 14.59 million viewers, who tuned into watch Alexandra Burke win the X Factor 2008. This an increase of ratings from the previous year being 12.74 million who tuned into watch leòn Jackson win the X Factor 2007. This means that there has been an increase in popularity in the reality television programme X factor with evidence of the viewing rating over the past year and two series’.