All this publicity relating to The X factor was therefore making the producers “happy” as more of the viewing public were to be watching the programme, its popularity would obviously becoming more popular and so, when it came to nearing the final a lot of the public were watching the programme, talking about it and voting for their favourite. This would be a good example of commodity fetishism as the producers have made the viewing public think the “HAVE” to vote for their favourite and they “HAVE” to buy tickets for the Live Tour as well as buying the winning single. Whereas, it really is not a necessity and the world will indeed run if we don’t really have the latest single by the winning contestant!