Tuesday, 21 April 2009
The working class, or the mass culture, as Adorno would call them, have been manipulated into thinking that they have to buy the winners single and that they have to go to number one in the “UK top 40 singles chart”. In addition to this, the mass cultures are also manipulated into believing they have to buy tickets for the tour. This would be a good example of the working class having commodity fetishism and false needs. The mass culture have been forced into thinking that they need to by the winners single and tickets, which would be the fetish that Adorno identified and the false needs which he also acknowledged. This is because the producers of the programme, those being the elite have manipulated the working class. However, they are unaware of this and therefore are being exploited by the ruling class. Therefore, “we are said to worship the price we pay for the ticket for the concert, rather than the performance itself, because we are victims of commodity fetishism.” (Strinati 1995 Page 58)
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