It is evident that reality television programmes such as The X Factor has influenced the music industry at this current time. This has been proven with the popularity of these programmes and the individuals who have become sucessful from them, such as Alexandra Burke from The X Factor 2008. In addition to this, it was proven that the viewing public were encouraged to watch these programmes, vote and in the end buy the winning single and buy tickets for the tours which were held accross the UK. This was identified as commodity fetishism as it was found that an individal did not really need to buy the winners single or the tickets for the tour but they were made to think that they "HAD" to purchace these items becasue they really needed them. Where in actual fact they did not.